A country-by-country storefront QA checklist
Test storefront language, currency, country redirects and shipping messages with a repeatable ecommerce localization checklist.
Define the expected storefront behavior for each country, then test IP-based defaults, explicit country selection and saved preferences separately. Keep language, currency and location as independent inputs.
Define the storefront contract
Decide which behavior should change by country before connecting a proxy. A shop may choose a default currency from the exit IP but let the visitor override it. Another shop may use a country selector for all regional behavior. Both can be valid; the test needs the intended rule.
Keep the first pass to your owned storefront, synthetic accounts and non-payment pages. Payment-provider traffic is outside this service's supported use. A storefront display test should not place real orders or generate charges.
Download the storefront checklistCheck the visible country experience
| Area | Test | Record |
|---|---|---|
| Country default | Fresh visit through the chosen exit country | Expected and selected country. |
| Language | Change browser locale while holding country constant | Page language and fallback behavior. |
| Currency | Compare automatic default with explicit selection | Currency code, formatting and persistence. |
| Availability | Open a stable product fixture | Regional availability and explanation. |
| Shipping message | Choose a supported destination on the owned site | Displayed message without submitting a paid order. |
| Redirect | Open a known landing URL | Redirect chain and final route. |
| Consent UI | Compare the specified regional interface | Visible behavior; this is not a legal compliance conclusion. |
Test fresh and returning visits separately
Run the fresh-visitor case in a new browser context. Then choose a country explicitly, revisit the page and confirm that the preference persists if the specification requires it. A saved country overriding the IP is not necessarily a bug.
For signed-in behavior, use a synthetic account and record its region setting. Avoid mixing a production customer's address or order history into an automated fixture. Keep test reports free of customer information.
- Select one test country and a stable page or product.
- Record exit country, browser locale and timezone.
- Run the fresh-visitor scenario.
- Set an explicit country and repeat the relevant checks.
- Run a returning-visitor scenario with only the intended state retained.
- Repeat with the next available test country.
Automate stable assertions
Use selectors owned by your application, such as data-testid attributes for the country selector and currency code. Assert those values directly. Screenshots are useful for layout differences, while assertions catch a default that silently changed.
A proxy is only one input to this test. Responsive layout, language expansion, timezone formatting and browser-location permission need their own checks. Keep the matrix small enough to explain every failure before adding more combinations.
Do not infer legal, tax or shipping correctness from a successful browser test. This checklist verifies the interface against the behavior your team specifies.
Sources and further reading
The guidance above distinguishes documented client behavior from product-specific details. Confirm current plan availability at checkout.